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“Always one step ahead of the rest”

This was the vision of, Seiko’s founder, Kintaro Hattori, and it has inspired our company through over a century of watchmaking. An unflagging quest to increase both the precision, utility and beauty of our watches has resulted in many world-firsts.

As we look forward to the next decade, our commitment to our founder’s vision will remain undiminished, but we aim to add a new, extra dimension to the watches we offer. As well as innovative technology and a finely honed approach to design, we aim to create watches that have a strong emotional appeal and that will enrich the lives of our customers. Time is to be enjoyed and our aim is to touch people’s hearts worldwide, adding a touch of fun and excitement to their lives. These ideas come together in a new expression that will guide our future.

 “Seiko. Moving Ahead. Touching Hearts.”


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